Saturday, November 26, 2011
Gym Doors Are Closing...Not OK
This past weekend I heard some alarming information. Three of the top five major players in the fitness industry will claim bankruptcy within the next two years. One already has, and two others are right behind them. This is unacceptable. This is not the time in history when gym doors can close! We have an obesity epidemic (and the most alarming population to join is our kids!), a major recession and a lack of professionals to spread knowledge to the general population! Here is what I say to you, gym owners...figure it out! Introduce fee based solutions. Step up your customer service. Generate a revenue stream in your group exercise room. Invest in your employees. Now is not the time to sit and watch...take action and Keep your doors open!