Lori Patterson

Lori Patterson

Sunday, September 5, 2010

Well Hello!

Hey BCC Peeps, welcome to our blog.  Since this is our first posting, I think introductions are in order.  My name is Lori Patterson and I am the creator of Boot Camp Challenge®.  Below is a brief history of me and the evolution of BCC as it appears in the Sept./Oct. issue of the American Fitness Magazine.  Woot Woot!

Boot camps - they are everywhere, as are trainers wanting to know how to create one, how to launch one and how to manage one. But these are questions I never had to ask; I "accidentally" created one. I entered the fitness industry over 26 years ago, before it was technically an "industry,"   I started as a sales representative for a health club, and teaching "aerobic" classes was mandatory. That is when I discovered my passion. I then joined the United States Army and was stationed in Germany. It was during my tour when I was asked to provide a workout program for our battalion during the winter months (teaching group exercise to 300 troops and cadre at 6:00 AM was definitely a challenge!). After leaving the military, I returned to the US and continued my formal education at the University of South Florida while directing a group exercise program at a local health club. It was during this time I also discovered AFAA.  In 1991 I sat for my first AFAA workshop; the Primary Certification.   I had such a great experience; I knew I wanted to work with this organization.  So, I began my journey and eventually became an AFAA Master Specialist.  During that time, I also became a Personal Trainer, adding one-on-one training to my job description.  After many years of doing it all; group exercise instructor, personal trainer, individual fitness professional and facility owner, I "accidentally" created an amazing program that is not only a huge success for all the participants but also for trainers and facilities: Boot Camp Challenge®.

The first question always posed is "What is Boot Camp Challenge® (BCC)?"

The answer is two-fold.  First, it is a successful, blue-printed business model for fitness facilities and individual fitness professionals guaranteed to provide a revenue stream.  (And I know this for certain from all my many, many mistakes and some great successes!)   The second, and perhaps the most life changing, is the programming used to help participants reach their short-term goals. Our program always includes fitness assessments, nutrition and military-style workouts.   Trainees and Trainers also feel the essence of the US military in our programming.  We create and encourage camaraderie and cohesion with all our troops.

BCC has been a huge success on many levels:

Trainees - Because trainers create a baseline to measure their results, trainees see their changes at the end of the program. This, in turn, allows them to feel successful; they tell their friends and come back for more - the average Boot Camp Challenge® trainee returns for three consecutive boot camps and loses over 4% body fat!

Trainers - During a BCC session, as the trainer, you have the opportunity to build a team.  As the "drill sergeant", you promote camaraderie, cohesion and esprit de corp.  You are building a team, a unit.   At the end of every boot camp session, as the trainer, you are present to witness lifestyle changes made by your trainees and amazing changes in their bodies.   It is on these days that it makes being a trainer and the early-morning wake-up calls all worth it.

Individual Fitness Professional (IFP) - Many fitness professionals would like to own their own business but do not have the desire to own brick and mortar.  Because BCC can be launched anywhere/anytime, it is the perfect solution.  Many of our 'zee's have gone from "doing it all" and "training clients twelve hours a day" to only launching BCC. 

Facility Owners- Statistics have shown fitness facilities cannot rely on membership dues alone to keep the doors open; they must have profit centers and fee based programming in place.  The facilities that have a successful "battle plan" in place are the ones that will win the war!

I launched BCC over ten years ago.  When it began, I had no idea it would be such a success and such a solution in so many ways!  What began as a vision to assist my own clients in reaching their goals and sharing my business acumen with my colleagues has turned into an incredible journey.   I never dreamed ALL my experiences, knowledge, and education would result in one program called Boot Camp Challenge®. 

Boot Camp Challenge® is currently being launched in the following states;  California, Colorado, Connecticut,  Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Montana, Nebraska, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Texas, Virginia,  Wisconsin,  and, of course, St. Louis, Missouri.

We are changing lives one push-up at a time! Hoo-aah!

So, that is a little about me.   I'll try to write frequently to keep you in the loop.  I will warn you though, I am FUNNY!


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